Product Website Chat AI Assistant Guided Flows Lead Scoring Analytics CRM Sync Industries Home Builders Remodelers Developers All Industries More How it works Live demo Log in
Porchlight, by Home Builder Marketers

The intake engine built for home builders

Porchlight greets every visitor the moment they land, walks them through a friendly intake conversation, and hands your team a scored lead in your CRM. Nights, weekends, open houses, always on.

Explore the product

One script tag to install. Leads land in your CRM, scored and ready to call.

HaileySunrise Custom Homes
Powered by Porchlight
Why Porchlight

You paid for the click. Do not lose it to a form.

Buyers shop for builders the way they shop for homes, mostly after hours and mostly on their phone. Porchlight is there when they arrive.

Be first to reply

Speed wins builds. Porchlight answers the moment a buyer lands, at 2 pm or 2 am, so the first conversation happens on your site, not a competitor's.

See website chat

Guide, do not interrogate

One friendly question at a time, answered with a tap. It feels like a walkthrough with a good host, not paperwork, so more visitors finish.

See guided flows

Score and sync

Every finished chat lands in GoHighLevel as a scored lead with the full transcript attached. Your team just calls the hottest ones first.

See lead scoring
What kind of project are you planning? What budget range are you working with? Do you already own your lot? When would you like to break ground? How many bedrooms do you need? Which community are you interested in? Is this your first custom build? Where should we send your estimate?
Do you build in my area? $300k to $600k We own a corner lot in Happy Valley What is your price per square foot? New custom home Can I tour a model home? How long does a custom build take? Ready in the next 3 to 6 months

What if your website greeted every visitor like a model home host?

That is Porchlight. A warm hello, a guided conversation and a clear next step for every visitor, on every page, at every hour.

Website chat

A concierge on every page

The launcher glows in your brand color, the teaser says hello like a host at a model home, and the whole conversation runs on tappable chips instead of blank form fields.

  • A teaser that earns the click. A friendly opener appears after a few seconds on the pages buyers actually browse.
  • Chips, not forms. Visitors tap answers instead of typing them, so conversations keep moving.
  • Beautiful on mobile. A full screen sheet on phones, a floating panel on desktop, your brand everywhere.
Explore website chat
1Visitor lands on your site
2Teaser invites the click
3Guided questions qualify
4Scored lead in your CRM
AI assistant

Meet Hailey, your after hours host

Scripted flows qualify. Hailey handles everything else. She answers open questions straight from your own website content, then steers the visitor back to the next step.

  • Grounded in your site. Answers come from your pages and plans, not the open internet.
  • Honest by design. When she does not know, she says so and offers to connect your team.
  • Always on script. Every answer ends with a gentle nudge toward your estimate flow.
Meet the AI assistant
VDo you build on acreage outside town?
HWe do. Acreage builds usually run 9 to 14 months depending on site work. Want a quick estimate for your lot?
✓Grounded in your website content
Lead scoring

Know who to call first

The moment a chat wraps up, Porchlight reads the whole conversation and scores the lead from 1 to 5 on budget, timeline and fit.

  • Instant AI qualification. Scores land in seconds, not after a morning of reading transcripts.
  • More than a number. Each score comes with a short summary of budget, timeline and intent.
  • Hot leads first. Sort the pipeline by score and spend your mornings on the fives.
See lead scoring
4AI score of 5
Analytics

See where buyers drop off

Every teaser view, open, answer and captured lead is tracked as an event. Porchlight turns them into a funnel you can actually read.

  • Full funnel view. From first impression to captured lead, step by step.
  • Question level insight. Spot the exact question where visitors bail, then fix it.
  • Page attribution. Know which pages and campaigns start the conversations that convert.
Explore analytics
Integrations

Your CRM stays in charge

Porchlight is the front of your funnel, not another system to babysit. Every lead syncs to GoHighLevel with the contact, transcript note and pipeline opportunity created for you.

GoHighLevel WordPress Webflow Squarespace Wix Duda Custom sites
About CRM sync
How it works

Live before your coffee cools

No rebuild, no rip and replace. Porchlight drops into the site you already have.

1

Paste one line

Add the snippet to your site header. <script ... data-hbm-client="you"> That is the whole install.

2

Make it yours

Pick your brand color, name your assistant and tune the questions in the home builder template.

3

Watch leads arrive

Every finished chat becomes a scored lead in your CRM with the full transcript attached.

0script tag to install
0/7answering nights and weekends
0 minfrom snippet to first hello

Leave the light on

Buyers browse at night, on weekends, between site visits. Porchlight makes sure someone friendly is always home. See it on your own site this week.

Try the sandbox demo