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Lead Scoring

Know who to call first

The moment a chat wraps up, Porchlight reads the whole conversation and scores the lead from 1 to 5 on budget, timeline and fit. Before your phone even buzzes, the ranking is done.

Where scores land
Instant qualification

Scored in seconds, not staff meetings

No more skimming transcripts over coffee to figure out who is serious. AI reads every answer, catches the signals and produces a consistent score the second the conversation ends.

  • The whole conversation counts. Flow answers and free text questions both feed the score.
  • Budget, timeline, fit. The three signals builders actually rank leads by, weighed the same way every time.
  • Consistent by design. The same rubric on every lead, so a 4 on Tuesday means the same as a 4 on Saturday night.
4AI score of 5
Context included

More than a number

A score tells you who. The summary tells you why. Every lead arrives with a short plain language readout of budget, timeline and intent, so the first call starts warm.

  • A two line summary. What they want, when they want it and what they said about money.
  • Every answer attached. The structured responses ride along with the lead, ready to reference.
  • The transcript one click away. Read the full conversation before you dial, in your CRM.
5Jordan M. Owns a lot, breaking ground in 3 months
3Casey R. Early research, building next year
2Sam T. Browsing floor plans, no timeline yet
Prioritized follow up

Your mornings belong to the fives

The score syncs into your CRM with the lead, so your pipeline sorts itself. Call the hot ones while they are still on your website, nurture the rest on autopilot.

  • Sort by score in GoHighLevel. The number lands on the opportunity, ready for your pipeline views.
  • Route follow up by heat. Trigger an instant call task for a 5, a nurture sequence for a 2.
  • No lead left behind. Low scores are not trash, they are future buyers. Keep them warm without spending sales time.
See CRM sync
Score 5: call now Score 4: call today Score 3: nurture Score 1 to 2: newsletter

Every lead answered the same questions. Now the answers rank them.

Guided flows collect the signal. Scoring turns it into an ordered call list. Your team just works from the top.

How it works

From last message to ranked lead

Nothing for your team to click. Scoring runs on its own, every time.

1

The chat wraps up

A visitor finishes the flow, or drops their details after a conversation with Hailey.

2

AI reads everything

Every answer and message is weighed against the budget, timeline and fit rubric.

3

Score lands in your CRM

The lead arrives ranked 1 to 5 with a summary, seconds after the conversation ends.

Keep exploring

Where the signal comes from

Guided Flows

The scripted questions that gather budget, timeline and lot status on every chat.

See the flows

Analytics

Watch score distribution over time and see which pages produce the hottest leads.

Explore analytics

CRM Sync

Scores, summaries and transcripts land on the GoHighLevel opportunity automatically.

See CRM sync

Stop guessing. Start ranking.

Run through the chat yourself and imagine the lead landing in your pipeline, scored and summarized, before you finish reading this sentence.

Try the sandbox demo