Porchlight for Remodelers

The remodel flow

Questions tuned for remodeling work

A remodel lead is not a new build lead. Porchlight asks what homeowners actually need to be asked, room by room, so your first call starts with real project detail instead of twenty minutes of discovery.

Project type first. Kitchen, bath, addition or whole home. Each answer steers the questions that follow.
Budget and timing early. The two answers that decide whether a project is real, captured before your team spends a minute on it.
In their own words. A free text question invites the story. The peeling laminate, the family growing, the wall they dream of removing.

See guided flows

HaileyCedar and Stone Remodeling

Welcome in. What kind of project are you thinking about?

Kitchen Bathroom Addition Whole home

Kitchen

Love a good kitchen project. Are you hoping to start this year or planning ahead?

Signal over noise

Price shoppers sorted from funded projects

Remodeling attracts more curiosity than any other trade. Everyone wants a ballpark. Porchlight welcomes all of them, then the AI score tells your team which conversations deserve a same day call.

Every chat is scored 1 to 5. Budget, timeline and project fit, read by AI the moment the conversation ends.
Nobody gets ignored. Low scores are not trash, they are next year's projects. They land in your CRM tagged for nurture.
The reason travels with the score. Your team sees the full transcript, so the first call opens with the homeowner's own words.

See lead scoring

5Kitchen remodel, budget set, wants to start this fall

3Primary bath, comparing two contractors

2Just wanted a ballpark for a future addition

The early questions

Answers before they ever pick up the phone

Remodel research happens at night, on a couch, weeks before anyone is ready to talk to a contractor. Hailey answers the questions that stall those visitors, straight from the pages you already publish.

Process questions. Do you handle permits, how long does a kitchen take, can we live in the house during the work.
Grounded in your site. Answers come from your service pages and FAQs, so they match what you would say in person.
Always back to the flow. After every answer, Hailey returns to the next question, so curiosity still becomes a captured lead.

Meet the AI assistant

Do you handle permits? How long does a kitchen take? Can we stay in the home? Do you offer design help? Where do you work? What does a bath start at?

The best remodel leads are planned months ahead.

Be the company that talked to them first. Porchlight starts the relationship while your competitors are still waiting for the phone to ring.

Setup

Working your website by this afternoon

No new website needed. Porchlight drops into the one you have and starts greeting visitors immediately.

Paste the snippet

One script tag on your site. WordPress, Squarespace, Wix, Webflow or custom, it all works the same.

Tune the flow to your trade

Start from the remodeler question set, adjust the rooms, budgets and service area to match your business.

Call the fives first

Scored leads land in your CRM with the full story attached. Your team just works the list from the top.

Keep exploring

Built on the full Porchlight engine

Guided Flows

Branching question sets that adapt to kitchens, baths, additions and everything in between.

See the flows

Lead Scoring

Ballpark hunters and funded projects, ranked automatically so your team calls in the right order.

See scoring

CRM Sync

Every lead lands in GoHighLevel with the transcript attached and the score already set.

See the sync

Your next kitchen is browsing right now

Somewhere on your website tonight there is a homeowner with a project and nobody to talk to. Give them a host.

Try the sandbox demo