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Analytics

See your whole funnel, not just the wins

Every teaser view, open, answer and captured lead is tracked as an event. Porchlight turns the stream into a funnel you can actually read, so you fix drop off with facts, not hunches.

How flows are tuned
The funnel

From first glance to captured lead

Nine event types cover the full journey: the teaser appearing, the click, the flow starting, every answer, the AI questions, the capture. Each step becomes a bar you can compare.

  • Step by step conversion. See exactly how many visitors move from each stage to the next.
  • Spot the cliff. A healthy funnel slopes. A broken one falls off a cliff at one step, and now you know which.
  • Watch changes land. Publish a new flow version and compare the funnel before and after.
Question insight

Find the question that scares buyers off

Because every answer is an event, Porchlight shows completion per question. When a step bleeds visitors, you will see it, reword it or move it, then watch the numbers recover.

  • Per question completion. Which questions get answered, which get abandoned.
  • Partial answers still count. Even unfinished chats leave useful signal about what buyers want.
  • Evidence for every edit. Change the flow because the data says so, not because a meeting did.
Tune your flow
Attribution

Know which pages start conversations

Every event carries the page it happened on. See which floor plans, communities and blog posts actually open chats and produce leads, then give the winners more traffic.

  • Source page on every lead. Know where each conversation began, all the way to the captured contact.
  • Judge pages by conversations. Pageviews flatter. Chats started and leads captured tell the truth.
  • Feed your marketing. Point campaigns at the pages that already convert browsers into buyers.
1/floor-plans starts the most chats
2/communities/river-bend close behind
3/process warms up the researchers

Stop guessing what happens after the click.

You already measure traffic. Porchlight measures the conversation, the part of the journey where a visitor decides to become a lead.

Always measuring

Built in from the first hello

There is nothing to configure and no tracking plan to write. Events flow from day one.

0event types tracked automatically
0/7measuring nights and weekends
0%of transcripts saved with their leads
Keep exploring

Turn insight into action

Guided Flows

Use question level data to reorder, reword and publish a sharper flow version.

See the flows

Lead Scoring

Pair funnel data with scores to see not just how many leads, but how good.

See scoring

Website Chat

The teaser and chips that create all these events in the first place.

See website chat

Measure the conversation

Your next flow improvement is sitting in the data you are not collecting yet. Turn Porchlight on and let the events start telling the story.

Try the sandbox demo